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Post by SA on Jul 9, 2017 13:38:36 GMT
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Post by RetroMonde on Jul 9, 2017 17:01:45 GMT
Interesting article- thanks for posting! I'll read it again later (and try to overlook awkward phrases like "do all the deference) after my third cup of coffee. This stood out tho- "Like anything else in the e-commerce world, eBay’s search engine works on a pattern – Own the pattern and Own your selling on eBay by adding daily listings and scheduling markdown sales." We've all noticed recently that regular daily listing seems make a huge difference in sales. Using best offer was also suggested as a strategy but I HATE best offer. May need to rethink that.
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val2525
Chaos Manager
Posts: 30,830 
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Post by val2525 on Jul 9, 2017 17:15:09 GMT
Good article. Cool service, I just signed up for the free 30 day trial  |
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val2525
Chaos Manager
Posts: 30,830
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Post by val2525 on Jul 9, 2017 17:18:16 GMT
campaigngo.com/top-e-store-strategies-money-ebay/Good article on their blog page. Especially this: Target your repeat buyers
A buyer who buys from your E-store over and over again is a repeat buyer. Repeat buyers help to build your business and your bottom line. Research has it that 25% to 40% of total sales comes from repeat buyers. But most times sellers fail to keep their customers coming back; they only look for new customers which is wrong. Repeat customers can build a stronger relationship making it difficult for your competitors to entice them. When you have your buyers coming back, the price of your products will become less of a problem; they know you and trust your business. You could turn your customers into repeat buyers by sending a ‘thank you’ message, telling them it was nice doing business with them, also ask them to join your mailing list for future purchases, offering an unexpected bonus and sending reminders. This makes the buyer believe that you are nice, grateful, and happy for thanking them.I LOVE it when I see a repeat buyer who just bought something and hasn't paid yet - often I'll send them an email via eBay saying hi, welcome back, haven't seen you in a while, and how about free shipping today? They almost always end up buying a few more things when I do that 
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Post by chapeaunoir on Jul 9, 2017 20:15:31 GMT
My repeat buyers are sometimes what keep me going- I don't do anything special but if they need anything extra all they do is ask. If my margin wasn't so small I would just give them free shipping. I do try to source things for them.
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Post by SA on Jul 13, 2017 11:05:41 GMT
Not sure my listings are "repeat buyer" friendly enough. As far as inventory is concerned. I'm honestly not too concerned with it.
There are certain things I have bought from certain sellers - and they have earned my repeat business. Mostly because they're kind of niche market.
Other items - I don't care who I'm buying it from.
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val2525
Chaos Manager
Posts: 30,830
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Post by val2525 on Jul 13, 2017 16:13:19 GMT
It's not that a "listing" has to be "repeat buyer friendly enough". Repeat buyers are more for niche sellers. Example, if you consistently list decent quantities of RS stuff, you should have repeat buyers. I'm a niche seller, plus clothes, and if I didn't have repeat buyers I'd be doing something wrong. Bad pics, not enough selection, high prices, high shipping, whatever. That's part of why niche sellers often have an easier time of it on eBay, with steadier sales.
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Post by chapeaunoir on Jul 13, 2017 18:17:10 GMT
Yeah, I'm a niche type, too, and have repeat buyers, though not as many as I used to. As buying on eBay goes down, so does repeat business, I'm afraid, and according to my metrics site-wide its been sinking, even if I'm doing OK. I still have about 4 - I used to have more. One of them buys boxes of stuff from me. I may have others but they purchase so occasionally that I don't always remember, though usually I do.
I can keep track of them in Outright.
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