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Post by chapeaunoir on Nov 13, 2019 19:47:49 GMT
Even more interesting are the remarks concerning Amazon's failure to promote brands: Amazon loses Nike |
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kritter
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Post by kritter on Nov 13, 2019 21:19:00 GMT
Looks like Nike wasn't happy that Amazon wasn't limiting the third-party Nike sellers like Nike expected.
Nike only listed 46 selections total of their shoes on Amazon so kinda a non event.
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Post by chapeaunoir on Nov 13, 2019 22:49:10 GMT
That's what is so interesting. There was this big ballyhoo about it, then Amazon did nothing, including fulfilling its apparent promise to limit third party sales and giving the brand little to no publicity. Nike doesn't really need Amazon, and that statement alone is significant in that Amazon has been touted so often as necessary to brand survival, but it's really not.
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kritter
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Post by kritter on Nov 14, 2019 0:12:34 GMT
If Nike was only going to list 46 shoe selections on Amazon, why would Amazon cut out the 4,000 third party sellers that want to sell Nike.
Even if Nike takes their 46 listings and stalks off, there are still 4,000 other Nike sellers still on Amazon with their Nike shoe listings.
Amazon apparently doesn't need the Nike corporate account either.
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Post by chapeaunoir on Nov 14, 2019 6:59:24 GMT
But Amazon didn't live up to their agreement of limitation of 3rd party sellers. If I were Nike I would also hold back on listing as well, due to failure to abide by agreement if nothing else. The numbers don't really matter, though, it's Amazon's handling of business agreements.
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kritter
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When we lose sight of how we treat animals, we tend to lose sight of our humanity
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Post by kritter on Nov 14, 2019 16:25:22 GMT
Probably better for each business that they just both go their own way.
Neither one needs the other to grow their business. Amazon most likely makes more money off their third party Nike sellers anyway.
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val2525
Chaos Manager
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Post by val2525 on Nov 14, 2019 18:29:37 GMT
But Amazon didn't live up to their agreement of limitation of 3rd party sellers. If I were Nike I would also hold back on listing as well, due to failure to abide by agreement if nothing else. The numbers don't really matter, though, it's Amazon's handling of business agreements. And the fact that Amazon is willing to do that to 3rd party sellers. Squelching them so Nike can dominate searches could be considered a form of price fixing. |
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Post by chapeaunoir on Nov 14, 2019 19:15:53 GMT
They may have run into that wall. Amazon has shown time and again that it has a mistaken notion of godhood.
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