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Post by kat on Sept 13, 2018 3:14:47 GMT
If you caught today's Live EfB video, they discussed the fall ad campaign, and this is the only one I could find. I like this better than the fill your cart with color ads - maybe because of the song. www.youtube.com/watch?v=gadKs4RaACs |
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Post by Desire on Sept 13, 2018 13:25:59 GMT
The problem is that ebay won't spend the money to air the ad where it matters, where buyers will see it. A great ad is only as good as it's air time/place.
They should talk to the "MY Pillow" guy about how to advertise, LOL - that guy drives me crazy - he must spend hundreds of millions - he's on every channel every half hour!
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kritter
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Post by kritter on Sept 13, 2018 15:38:31 GMT
The one that is driving me crazy two zillion times a day is the Progressive Insurance ad. It is so stupid. I would never buy Progressive insurance because of their ads. www.youtube.com/watch?v=AVxF1nul4UM |
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Post by Desire on Sept 13, 2018 16:08:54 GMT
I can't stand the progressive Flo commercials - we get her in our area every night. She's outdone her stay and needs to go away! And those singers on that commercial you linked are just atrocious.
The My Pillow Guy one where the people open their medicine cabinet and he's there makes me crazy. Fox News airs it every 15 minutes at night.
I love the Volvo commercials that use the "What Sweeter Music" choir song. I could listen to that all night. |
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kritter
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Post by kritter on Sept 13, 2018 16:22:32 GMT
Yes, Flo needs to go away along with those two idiots in the car in the Sonic commercials.
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Deleted
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Post by Deleted on Sept 13, 2018 17:07:37 GMT
I like this new ad much better than the fill your cart with color. They're targeting the millenials and ( maybe Gen Z ?) population, which is really good. They definitely need to broaden their buyer base.
Hopefully Ebay is going for heavy exposure.
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val2525
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Post by val2525 on Sept 13, 2018 17:31:14 GMT
I like the ad but I wish they had said "ebay" somewhere in the audio feed. You have to watch the commercial - it will be wasted on those who step away from the TV during commercial breaks.
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Post by Pantlandia on Sept 13, 2018 18:09:25 GMT
I hear eBay ads on the radio all the time. I also have heard Etsy ads and Mercari ads.
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Post by kat on Sept 13, 2018 18:17:43 GMT
I dn't watch much network TV, mostly streamed and see ebay ads on there as well as on youtube. I agree the My Pillow guy is annoying - I have only seen maybe two or three commercials for his pillow, but I know exactly who you're talking about. I watched Bunny unbox a mystery box a while back. I don't follow her, but will watch if I see a preview that catches my eye. This was a follow-up and super positive for eBay's image. www.youtube.com/watch?v=Nb6ee7ZZXHg |
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Post by Deleted on Sept 14, 2018 2:09:29 GMT
I see My Pillow ads constantly. My husband mutes them, he is so sick of them. Ebay needs to put their ads on channels that people actually watch. I've only seen or heard a few ebay ads in my life and have never heard one on the radio.
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Post by chapeaunoir on Sept 14, 2018 3:56:36 GMT
I like this new ad much better than the fill your cart with color. They're targeting the millenials and ( maybe Gen Z ?) population, which is really good. They definitely need to broaden their buyer base. Hopefully Ebay is going for heavy exposure. I also think they're targeting a younger audience - they desperately need to get them on board, though I sell to a wide variety of ages now (I can kind of tell by their first names), most of my customers are probably 35+ (I sell to a younger demographic on Etsy). My feeling about exposure is that they're rolling out the adverts in different markets/streams - they need to know what works and what doesn't when shifting focus like this. I don't see adverts at all as I don't watch television, but I might catch one once in a while staying in a hotel. I'm far more likely to see one as an online feed or hear one on the radio. |
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Post by kat on Sept 14, 2018 4:07:48 GMT
I watch a lot of YouTube on my TV because I love British shows like Real Stories in the background and I don't get any channels that show them. (I also like to watch the eBay videos I swore I would never watch) I like that the commercials are only about 15 seconds on youtube and even the longer ones I can live with because there's only one at a time.
I have never heard an etsy commercial. I call it "et-sy" with a short e, but I heard several online sellers also call it "eat-sy". How do the commercials say it?
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Post by chapeaunoir on Sept 14, 2018 4:10:49 GMT
I watch some You-Tube (old boxing footage and follow bike racing mostly) - I've never heard an Etsy commercial (I also pronounce it et-sy). Oh yeah, and I watch the Slime Queen lol. She's great!
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Post by kat on Sept 14, 2018 4:14:39 GMT
I like this new ad much better than the fill your cart with color. They're targeting the millenials and ( maybe Gen Z ?) population, which is really good. They definitely need to broaden their buyer base. Hopefully Ebay is going for heavy exposure. I also think they're targeting a younger audience - they desperately need to get them on board, though I sell to a wide variety of ages now (I can kind of tell by their first names), most of my customers are probably 35+ (I sell to a younger demographic on Etsy). My feeling about exposure is that they're rolling out the adverts in different markets/streams - they need to know what works and what doesn't when shifting focus like this. I don't see adverts at all as I don't watch television, but I might catch one once in a while staying in a hotel. I'm far more likely to see one as an online feed or hear one on the radio. Have you watched the General Session videos from Open? Capturing Generation Z is a big focus. If you haven't watched, they are good background info and explain a lot about why they do things they are doing. |
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Post by kat on Sept 14, 2018 4:19:18 GMT
I found this etsy commercial but they don't say it out loud. I LOVE this commercial. I am a mug freak and they even have my Big Hug Mug on it. www.youtube.com/watch?v=BexJ4tT0m-M |
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val2525
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Post by val2525 on Sept 14, 2018 16:59:12 GMT
I hear eBay radio ads pretty often here. We're considered a cheap media metro despite the size. Part of me wonders if that's why I hear the ads - because they're cheap to run here and not necessarily because this is a good demographic market for eBay.
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Post by Deleted on Sept 15, 2018 19:04:30 GMT
I hope they are targeting a younger audience.
I've heard ads for EBATES and it sounds like they're saying EBAY. But I've still never heard an ad for ebay.
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Post by chapeaunoir on Sept 15, 2018 20:22:51 GMT
I also think they're targeting a younger audience - they desperately need to get them on board, though I sell to a wide variety of ages now (I can kind of tell by their first names), most of my customers are probably 35+ (I sell to a younger demographic on Etsy). My feeling about exposure is that they're rolling out the adverts in different markets/streams - they need to know what works and what doesn't when shifting focus like this. I don't see adverts at all as I don't watch television, but I might catch one once in a while staying in a hotel. I'm far more likely to see one as an online feed or hear one on the radio. Have you watched the General Session videos from Open? Capturing Generation Z is a big focus. If you haven't watched, they are good background info and explain a lot about why they do things they are doing. I do watch those - there's one person I like who was broadcasting from open (not Kathy Terrill though she's fine) - Boss Lady something. I was listening to her Google search broadcast and also her eBay Boost review. I like that she's so down to earth and honest about what she feels is worth doing and what isn't at this time for her own situation. |
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kritter
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Post by kritter on Sept 15, 2018 20:32:45 GMT
I can't stand the progressive Flo commercials - we get her in our area every night. She's outdone her stay and needs to go away! And those singers on that commercial you linked are just atrocious.
The My Pillow Guy one where the people open their medicine cabinet and he's there makes me crazy. Fox News airs it every 15 minutes at night.
I love the Volvo commercials that use the "What Sweeter Music" choir song. I could listen to that all night. All of them need to hire the company that is doing the Suburu dog commercials. there are a series of them with the dog family.
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Post by Deleted on Sept 15, 2018 20:53:07 GMT
The problem is that ebay won't spend the money to air the ad where it matters, where buyers will see it. A great ad is only as good as it's air time/place. They should talk to the "MY Pillow" guy about how to advertise, LOL - that guy drives me crazy - he must spend hundreds of millions - he's on every channel every half hour! They used to drive my dad nuts too. He said once he sure wished that guy would sell all his damn pillows so he could retire and leave his TV alone. My dad passed two years ago. It would sure piss him off to know the guy is still driving all of us crazy. |
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Post by kat on Sept 15, 2018 22:06:49 GMT
I’m watching Friends back to back on TBS in the background on the TV today and that new eBay commercial has run several times today.
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Post by chapeaunoir on Sept 15, 2018 22:16:31 GMT
The problem is that ebay won't spend the money to air the ad where it matters, where buyers will see it. A great ad is only as good as it's air time/place. They should talk to the "MY Pillow" guy about how to advertise, LOL - that guy drives me crazy - he must spend hundreds of millions - he's on every channel every half hour! They used to drive my dad nuts too. He said once he sure wished that guy would sell all his damn pillows so he could retire and leave his TV alone. My dad passed two years ago. It would sure piss him off to know the guy is still driving all of us crazy. He probably has the last laugh - there will be NO My Pillow guy in heaven. |
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Post by sunsetpainter on Sept 17, 2018 0:03:37 GMT
I hope they are targeting a younger audience. I've heard ads for EBATES and it sounds like they're saying EBAY. But I've still never heard an ad for ebay. I keep thinking they're saying "Ebay" on the "Ebates" commercial too! lol |
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Post by Deleted on Sept 17, 2018 0:34:31 GMT
I hope they are targeting a younger audience. I've heard ads for EBATES and it sounds like they're saying EBAY. But I've still never heard an ad for ebay. I keep thinking they're saying "Ebay" on the "Ebates" commercial too! lol We probably have EBAY on the brain! Thinking about it all the time. |
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Post by Emerald_Door on Sept 21, 2018 18:06:43 GMT
The commercials I hate are for Liberty Mutual car insurance. They're all something like this, "So you were driving recklessly, knocked down a couple of mailboxes, smashed your car into a tree, and your insurance company raised your rates!! Why have insurance if you're not supposed to use it?" I just hate that message, and I assume that they start off with high rates so they don't have to raise them when the driver does something stupid.
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Post by Deleted on Sept 21, 2018 18:30:48 GMT
The commercials I hate are for Liberty Mutual car insurance. They're all something like this, "So you were driving recklessly, knocked down a couple of mailboxes, smashed your car into a tree, and your insurance company raised your rates!! Why have insurance if you're not supposed to use it?" I just hate that message, and I assume that they start off with high rates so they don't have to raise them when the driver does something stupid. Yes! I loathe hearing those whiners. I want to smack the one woman who says they will only pay for 3/4 of a car. That's such a lie. Insurance companies are regulated by the state insurance commissioner. They have to pay ( with appropriate coverage ) what the car was worth the second before the accident. They don't pay off loans unless there is gap coverage. |
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Post by kat on Sept 21, 2018 18:36:02 GMT
I've been watching TV lately - I usually just watch Netflix and Youtube. I hear eBay's commercial on Comedy Central and TBS frequently. I haven't really had any other channels on. I don't know if I just notice it more or if it's always been this way, but eBay and its sub accounts seem much more active on Instagram lately.
Whatever they are doing, it's not helping me - but I'm not selling current trends or luxury items or any of the non-fashion things they are featuring either. If only they'd run more on Lifetime and Law & Order marathons.
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kritter
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Post by kritter on Sept 24, 2018 14:22:13 GMT
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