Post by somany on Jul 4, 2016 1:40:56 GMT
I think. I'm just setting up my first few listings on Etsy and found the link to this information. Seems very informative and straight forward. Hope it works as advertised. Why can't ebay be as straightforward?
How Does Etsy Search Work?
When a member searches for an item on Etsy, Etsy’s search algorithm works to return the most relevant matches. Details of this algorithm change regularly so we can help buyers find what they're looking for.
Sellers control the most important factors in Etsy Search placement. Please read on to learn what Etsy Search looks for, and what you can do to help improve how buyers find your shop.
Factors in Etsy’s Search Placement
The following factors combine to determine which items appear and the order (or placement) in which those items are displayed. Keep in mind that these factors are not equally weighted to determine the order of the results.
Tag and Title Relevancy
First, every item in the results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results.
For example, the search “banana backpack” will only return items that match both “banana” and “backpack” in either the listing tags or titles.
Once the search algorithm finds all of the items that match the search, we also use keywords to determine the order of those results.
Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.
If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.
Words at the beginning of titles are considered more important than words at the end.
Listing Quality
In an effort to show items that buyers are likely to purchase, Etsy’s search algorithm also considers how well individual items tend to do in search. We call this “listing quality.”
If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.
Since listings at the top of results tend to receive more buyer attention than those at the bottom, Etsy’s search algorithm adjusts for the expected buyer behavior for these different locations.
Note: New shops and listings have a neutral quality score, which has no impact on placement.
Customer & Marketplace Experience
We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.
Great reviews, completed About section, and completed shop policies can all help your placement in search. Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored). However, recent cases and past intellectual property infringement issues can have a negative effect. New shops have a neutral score, which has no impact on placement.
Recency
To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.
How Does Etsy Search Work?
When a member searches for an item on Etsy, Etsy’s search algorithm works to return the most relevant matches. Details of this algorithm change regularly so we can help buyers find what they're looking for.
Sellers control the most important factors in Etsy Search placement. Please read on to learn what Etsy Search looks for, and what you can do to help improve how buyers find your shop.
Factors in Etsy’s Search Placement
The following factors combine to determine which items appear and the order (or placement) in which those items are displayed. Keep in mind that these factors are not equally weighted to determine the order of the results.
Tag and Title Relevancy
First, every item in the results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results.
For example, the search “banana backpack” will only return items that match both “banana” and “backpack” in either the listing tags or titles.
Once the search algorithm finds all of the items that match the search, we also use keywords to determine the order of those results.
Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.
If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.
Words at the beginning of titles are considered more important than words at the end.
Listing Quality
In an effort to show items that buyers are likely to purchase, Etsy’s search algorithm also considers how well individual items tend to do in search. We call this “listing quality.”
If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.
Since listings at the top of results tend to receive more buyer attention than those at the bottom, Etsy’s search algorithm adjusts for the expected buyer behavior for these different locations.
Note: New shops and listings have a neutral quality score, which has no impact on placement.
Customer & Marketplace Experience
We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.
Great reviews, completed About section, and completed shop policies can all help your placement in search. Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored). However, recent cases and past intellectual property infringement issues can have a negative effect. New shops have a neutral score, which has no impact on placement.
Recency
To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.
