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Post by sunsetpainter on Feb 19, 2018 15:33:23 GMT
DH and I had the NASCAR Daytona 500 race on TV yesterday and I was happy and surprised to see an Ebay commercial come on...until I saw they were promoting "Ebay - Fast and Free Shipping". I was really kind of peeved when I saw that because now are buyers going to think everything ships free on Ebay? I saw the same commercial several times throughout the race. Ina had a thing on it this morning too. www.ecommercebytes.com/C/abblog/blog.pl?/pl/2018/2/1519011669.html (Couldn't find an actual video of the commercial) What do you think? |
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Post by SA on Feb 19, 2018 15:39:34 GMT
I couldn't find it in the link.
I see it as no different as Amazon. Everyone knows Prime members and a lot of sellers ship free there. But there are also sellers that charge.
At least it will bring people to the site. Let them purchase their free shipping items. Have a great experience with it, then come back looking for more goodies.
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Post by Pantlandia on Feb 19, 2018 17:51:57 GMT
I hear a lot of eBay commercials on the radio. I heard an eBay motors commercial this morning on the way to work.
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val2525
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Post by val2525 on Feb 21, 2018 6:08:28 GMT
eBay is missing a HUGE audience by not advertising to those who stream tv from the network websites. I watch cbs.com a lot and I mainly see drug commercials. I'd much rather see an eBay commercial. The internet commercials used to be much better with more variety, and I'd often check out the advertiser's website while the commercial running. Now it's the damn trulicity and an ecexma drug who usually advertise. Sometime's is a depression drug, just for variety. Boring.
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Post by Emerald_Door on Feb 21, 2018 13:28:34 GMT
The only thing worse than advertising that almost everything ships free would be to advertise returns. "EBay -- buy it, use it, return it!"
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Deleted
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Post by Deleted on Feb 22, 2018 3:08:36 GMT
Why don't they advertise on the internet where younger people would see it?
I was surprised to see ebay ads on A&E tv network. They were extremely brief ads though and not on a program that young people would be watching. I think the show was about extremist Mormon religion, that guy who had 80 wives. And then there was an ebay ad. It showed a couch that someone could buy.
A COUCH is the LAST thing I would buy on ebay. Can you imagine the shipping cost? And you can't sit on it before buying? And it could have bedbugs?
How about internet ads and make them about things that people would actually buy from an online site like ebay.
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Post by chapeaunoir on Feb 22, 2018 8:24:51 GMT
Why don't they advertise on the internet where younger people would see it? I was surprised to see ebay ads on A&E tv network. They were extremely brief ads though and not on a program that young people would be watching. I think the show was about extremist Mormon religion, that guy who had 80 wives. And then there was an ebay ad. It showed a couch that someone could buy. A COUCH is the LAST thing I would buy on ebay. Can you imagine the shipping cost? And you can't sit on it before buying? And it could have bedbugs? How about internet ads and make them about things that people would actually buy from an online site like ebay. Their marketing department has never been very good - they've had some excruciatingly tone deaf campaigns, too, and I have a feeling they're advertising where it's cheapest. The boxes and bags are a good start, but they're struggling. |
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Deleted
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Post by Deleted on Feb 22, 2018 15:20:35 GMT
Not impressed by the TV commercials. They just seem a little bit 'off' - that they just miss the mark. But it's better than nothing...
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Post by zoesam on Feb 22, 2018 18:12:54 GMT
I saw one the other night I hadn't seen before. It starts out with a woman in bright orange lipstick that looks hideous on her. It actually made me LOL & piqued my interest to see what it was a commercial for & I watched it rather than forwarding through. I had no idea it was for Ebay. It was cute. First time an Ebay commercial has ever piqued my interest.
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Deleted
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Post by Deleted on Feb 22, 2018 18:54:49 GMT
I saw that one, the one with the sofa and the one with the speakers. None of them would have prompted me to shop on eBay. I would not purchase make-up, speakers or a sofa on eBay as I think of those things as more of a brick & mortar store purchase because I'd want to see, hear and feel those particular items before I'd buy.
But I am glad to see they're getting the eBay name out there.
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Post by chapeaunoir on Feb 22, 2018 19:48:01 GMT
Yes, anything is better than nothing. And I think the bags and boxes are more effective than many give them credit for - they keep the logo and concept circulating.
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Post by jandsknight on Feb 22, 2018 21:07:54 GMT
I saw the couch ad and also thought it was stupid. It even had the blurb about free shipping either right before or right after the picture of the couch!
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Post by zoesam on Feb 22, 2018 22:05:53 GMT
I haven't seen the couch one, that sounds dumb. I don't think any of them would make me go buy something on Ebay, but the orange lipstick is the first one that's intrigued me enough to see what it is or frankly, to even watch the commercial at all.
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Post by SA on Feb 22, 2018 22:19:38 GMT
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Post by SA on Feb 23, 2018 20:54:25 GMT
I have USA open in another tab (SVU reruns) and the couch commercial just came on.
Yeah. I don't get it. At least not that commercial tied into free shipping.
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kritter
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Post by kritter on Feb 23, 2018 21:14:47 GMT
LOL I just saw the sofa commercial on ID and I didn't get it either.
If we as ebay people don't get it, how is it going to get new people to go to ebay?
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Post by SA on Feb 23, 2018 22:31:13 GMT
Because how much business do couches bring to eBay? And how many have free shipping?
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Post by SA on Feb 23, 2018 22:32:37 GMT
OK......you know I had to look -
46,818 listed as "couch" under furniture
41,345 have free shipping
A commercial. For 46,000 listings.
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Post by kat on Feb 23, 2018 22:37:47 GMT
I wonder if the couch is just to bring home the point that you can buy anything.
I think they are trying too hard to get away from the beanie baby/garage sale reputation, but that’s what I personally would like it to keep.
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Deleted
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Post by Deleted on Feb 24, 2018 0:09:10 GMT
The couch commercial made me think they were trying to compete with Wayfair or Overstock, both of which ship big heavy home stuff free.
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val2525
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Post by val2525 on Feb 24, 2018 0:10:13 GMT
Their marketing department has never been very good - they've had some excruciatingly tone deaf campaigns, too, and I have a feeling they're advertising where it's cheapest. The boxes and bags are a good start, but they're struggling. I agree. I think the person in charge of advertising is going for the most ads at the least cost rather than targeted demographic advertising. |
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Post by SA on Feb 24, 2018 0:19:08 GMT
Did you see where they hired a new VP COMM Americas?
I want to see what he has in store for us.
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Deleted
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Post by Deleted on Feb 25, 2018 1:03:35 GMT
Oh--that's funny. I had forgotten that the couch ad also said it had free shipping. My first thought was OH NO! Free shipping? On a couch? They expect us to do that? I'd like to see an orange lipstick ad though. I'd like to see ebay ads but all I ever saw was the couch ad.
They need to spend more money on advertising but they never have. I guess they're getting enough money for themselves and that's all that matters.
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Post by chapeaunoir on Feb 25, 2018 4:46:09 GMT
Did you see where they hired a new VP COMM Americas? I want to see what he has in store for us. I read that, and also his CV, which is impressive - I really hope he improves the advertising footprint and general brand communication. We're pushing for more advertisement on Etsy, too, and they're starting to. Being a younger site with a more social media engagement I'm hoping they choose more meaningful outlets. |
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Deleted
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Post by Deleted on Feb 25, 2018 5:30:03 GMT
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Post by SA on Feb 25, 2018 13:46:40 GMT
HA! I love the speakers one.
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Post by denise15601 on Feb 25, 2018 21:05:38 GMT
I just saw the don't settle couch one on HGTV. Agree that they are competing with Wayfair.
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Post by chapeaunoir on Feb 26, 2018 1:44:58 GMT
The speakers one is surprisingly funny.
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val2525
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Post by val2525 on Feb 26, 2018 6:12:22 GMT
The couch commercial made me think they were trying to compete with Wayfair or Overstock, both of which ship big heavy home stuff free. I think you're right. That was my first thought when I saw the couch ad. Unfortunately I think Wayfair does a better job with their ads. |
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Post by Pantlandia on Feb 26, 2018 6:32:42 GMT
I see the speakers one on the Paramount Network (used to be Spike).
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