WalMart Overtakes eBay in US eCommerce Market Share
Jun 17, 2020 1:02:42 GMT
Shirley U Geste and kritter like this
Post by val2525 on Jun 17, 2020 1:02:42 GMT
esellercafe.com/report-walmart-overtakes-ebay-in-us-online-commerce-market-share/
MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. Amazon still leads the way in the number one spot dominating online commerce.
In February, eMarketer published a graphic still showing eBay ahead of Walmart by .6 percentage points. This switch at the number two spot seems to show a huge jump by Walmart to surpass eBay at the height of the COVID-19 pandemic in the United States.
If this change at the number two spot continues will probably depend on the stickiness in consumer shopping behavior seen during COVID-19.
Big-box retailers, including Walmart, leveraged their BOPS (Buy Online – Pickup in Store) models as COVID-19 lockdowns forced consumers to buy more everyday goods online.
It’s possible Walmart was able to surpass eBay in this relatively brief period of time because Walmart enhanced its buy online / curbside pickup service.
Walmart also sells more "essential" goods than eBay does. It will be interesting to see if WM continues to outsell eBay.
The biggest challenge for eBay has been trying to convince sellers they have to keep up with the changes in consumer expectations, most of which include:
* Quality listings with good product images and descriptions
* Free and fast shipping
* Easy returns
* Free returns in select categories such as fashion
In fairness, meeting these expectations is difficult for small sellers as they do not have the scale of Amazon, but eBay has also failed to provide viable solutions to help its sellers.
eBay also doesn't help by pushing the lowest price on buyers. I'd be happy to offer FS both ways, but my item price will go up by $12-$14. Thanks to eBay's push to be the lowest, buyers may balk at paying that much more for what I sell, or what any of the rest of us sell.
MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. Amazon still leads the way in the number one spot dominating online commerce.
In February, eMarketer published a graphic still showing eBay ahead of Walmart by .6 percentage points. This switch at the number two spot seems to show a huge jump by Walmart to surpass eBay at the height of the COVID-19 pandemic in the United States.
If this change at the number two spot continues will probably depend on the stickiness in consumer shopping behavior seen during COVID-19.
Big-box retailers, including Walmart, leveraged their BOPS (Buy Online – Pickup in Store) models as COVID-19 lockdowns forced consumers to buy more everyday goods online.
It’s possible Walmart was able to surpass eBay in this relatively brief period of time because Walmart enhanced its buy online / curbside pickup service.
Walmart also sells more "essential" goods than eBay does. It will be interesting to see if WM continues to outsell eBay.
The biggest challenge for eBay has been trying to convince sellers they have to keep up with the changes in consumer expectations, most of which include:
* Quality listings with good product images and descriptions
* Free and fast shipping
* Easy returns
* Free returns in select categories such as fashion
In fairness, meeting these expectations is difficult for small sellers as they do not have the scale of Amazon, but eBay has also failed to provide viable solutions to help its sellers.
eBay also doesn't help by pushing the lowest price on buyers. I'd be happy to offer FS both ways, but my item price will go up by $12-$14. Thanks to eBay's push to be the lowest, buyers may balk at paying that much more for what I sell, or what any of the rest of us sell.